Rinse and Repeat

There is something magical about the word "Blueprint" when used for marketing purposes. It implies an engineered level of precision in delivering exactly what is being promised. Who can resist an offer to view the "exact blueprint used to make thousands of dollars in a single day". I have certainly bought into many such offers. It was only when not achieving the expected level of income (for which read "any level of income") that I started thinking about the whole concept of following in someone else's footsteps.

To start with, why are they spilling the beans on something which has been successful for them over a long period of time ...unless it has recently stopped being so successful. If a system goes off the boil, wouldn't it be tempting (while your recent stats still look reasonable) to cash in by selling on?

Secondly, why should one person's success with a particular niche or product mean that the same success can be replicated by dozens, hundreds or even thousands of new entrants, using cookie-cutter squeeze and sales pages competing for the same size pool of customers (or even smaller, if the originator has been particularly successful).

Thirdly, why should I believe any of the weasel words of their sales page anyway? The large fonts and bright colours go to the big juicy rhetorical questions "How would you like torrents of unstoppable cash pouring into your Clickbank account?" Very much thank you - is that what you are promising? Err... no, actually. If we read the very small print at the bottom of the page we will find that not only is such performance not guaranteed, if they are particularly honest they will be saying that most people will not make a penny or will actually lose money after buying the product. Read the bottom section first and carefully next time you open a sales page - you'll be amazed at what they are obliged to tell you these days (and don't think for a second that they would be doing this without a regulatory gun to their head!).